I developed a detailed marketing strategy for Chatly, an AI chatbot product, which included conducting market analysis, market segmentation, targeted market research, SWOT analysis, developing SMART goals, utilizing the 4Ps of the marketing mix, establishing a multi-tier pricing strategy, product marketing, and customization and accessability feature implementation for the product. This project showcases my ability to develop a comprehensive marketing strategy while considering both business objectives and ethical implications in the emerging AI technology sector.

I conducted a comprehensive competitive analysis of Starbucks against its main competitors (McDonald’s and Dunkin’), which encompassed comparing Starbucks’ digital and physical presence to their competitors, analyzing pricing strategies, evaluating rewards programs and customer engagement strategies, analyzing their multi-channel approach, assessing brick-and-click business structure effectiveness, examining their global presence, identifying pricing strategies to optimize revenue generation, proposing enhanced rewards program improvements, selecting specific tools for social media management, choosing email marketing solutions, and creating implementation strategies for unified platform approaches.

I developed a complete search engine optimization (SEO) and search engine marketing (SEM) strategy for SPoT Coffee with a $5,000 budget, which included creating SMART goals, conducting competitor analysis, performing internal and external factor analyses, utilizing Google Trends to identify initial keywords, refining keyword selection using Google Keyword Planner and AdWords, selecting final keywords based on search volume, competition, and cost efficiency, projecting campaign metrics, identifying website strengths and weaknesses, developing specific SEO improvement recommendations, creating a meta description strategy, planning content consolidation and streamlining, and selecting three key Google Analytics reports.

I developed a comprehensive search engine optimization (SEO) and marketing (SEM) strategy with a $5,000 budget for SPoT Coffee that included setting SMART goals, conducting competitor analysis, analyzing website strengths and weaknesses, developing a keyword strategy using Google Trends and AdWords, selecting high-value keywords based on search volume and competition, recommending website consolidation best practices, creating an effective meta description strategy, forcasting metrics, incorporating FCC regulations for SMS marketing, ensuring FTC advertising compliance, addressing FDA food service requirements, implementing ethical “white hat” SEO practices and selecting three key Google Analytics tools for measurement.

• Supported day-to-day business operations, including CRM data tracking, direct mail campaigns, and database marketing strategies, resulting in a 93.29% increase in engagement and 10.61% revenue growth over 12 months.

• Spearheaded a digital transformation project, digitizing 100% of official records, optimizing document management workflows, and ensuring data compliance.

• Collaborated with internal teams to develop and implement customer communication strategies aligned with organizational goals.

• Analyzed campaign performance metrics to support data-driven decision-making.

• Designed, implemented, and managed direct mail campaigns, increasing event attendance and client engagement.

• Managed and optimized mailing list to nurture leads, improve conversion rates and increase client retention.

• Managed and maintained the RedTail CRM, leveraging audience segmentation and data insights to optimize outreach and retention strategies.

• Created personalized lesson programs for 3-5 weekly students, resulting in a 100% client satisfaction rate and lesson attendance.

• Built and maintained strong client relationships through targeted communications and customized service approaches, achieving consistent customer retention.

• Provided personalized customer communication strategies, aligning with sales and marketing objectives to drive customer loyalty and retention.

• Led and mentored team of 5+ staff members, implementing operational improvements to optimize customer satisfaction.

• Created personalized lesson programs for 25+ weekly students, resulting in a 100% satisfaction rate and increased program retention.

The Canva Essentials Certification help me to develop a fundamental knowledge of Canva navigation, template customization, element and graphics use, photo editing fundamentals, text and font application, and collaboration and sharing.

The Google Ads Search Certification demonstrates my mastery of building and optimizing Google Search campaigns. I have been trained to exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives.

The SEO Certification trains digital marketing professionals to be knowledgeable about SEO and capable of optimizing a website to perform well in search engines.

The Email Marketing Certification trains digital marketing professionals to be knowledgeable of building an email marketing strategy to build trust. They have been tested on best practices that focuses on segmentation, high-performing email sends, outlining email design, and email deliverability, and can establish metrics to test, optimize, and improve their email marketing strategy.

The Inbound Certification trains digital marketing professionals to be capable and skilled in the methodology of inbound. They have been tested on best practices and are capable of applying them to develop a flywheel business model that attracts, engages, and delights prospects and customers.